Top 10 Richest YouTubers in the World (2024)

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Here’s a detailed list of the richest YouTubers globally, presented in reverse order of their net worth. Alongside their financial achievements, we’ve included unique personal details, including relationship status, key facts, and other fascinating insights.

10. Lilly Singh (Net Worth: $22 Million)

  • Source of Fortune: Comedy sketches, brand endorsements, books
  • Location: Los Angeles, California, USA
  • Nationality: Canadian
  • Age: 35
  • Company Name: Unicorn Island Productions
  • Relationship Status: Single
  • Unique Info: Lilly Singh is an advocate for mental health awareness and LGBTQ+ rights. She transitioned from YouTube to mainstream television as the host of A Little Late with Lilly Singh.

9. James Charles (Net Worth: $25 Million)  

  • Source of Wealth: Beauty tutorials, merchandise, brand collaborations  
  • Residence: Los Angeles, California, USA  
  • Citizenship: American  
  • Age: 25
  • Company Name: Sisters Apparel
  • Relationship Status: Single
  • Unique Info: James became the first male ambassador for CoverGirl and continues to influence the beauty industry with his creative looks and controversies.

8. Nastya (Anastasia Radzinskaya) (Net Worth: $30 Million)

  • Source of Wealth: Kids’ content, sponsorships, licensing deals
  • Residence: Miami, Florida, USA
  • Citizenship: Russian-American
  • Age: 10  
  • Company Name: Like Nastya  
  • Relationship Status: N/A (Child)  
  • Unique Info: Nastya’s videos are dubbed into several languages making her an international phenomenon with viewership in more than 190 countries.

7. Logan Paul (Net Worth: $35 Million)

  • Source of Wealth: Vlogging, podcast (Impaulsive), boxing, NFTs
  • Residence: Puerto Rico
  • Citizenship: American
  • Age: 29
  • Company Name: Maverick Enterprises
  • Relationship Status: In a relationship with Nina Agdal
  • Unique Info: Logan is known for his pivot to professional boxing and entrepreneurial ventures, including co-founding the hydration drink brand Prime.

6. **PewDiePie (Felix Kjellberg) (Net Worth: $40 Million)

  • Source of Wealth: Gaming commentary, merchandise, books
  • Residence: Brighton, England
  • Citizenship: Swedish
  • Age: 34
  • Company Name: PewDiePie Productions
  • Relationship Status: Married to Marzia Kjellberg
  • Unique Info: The iconic “Bro Army” drove PewDiePie at the top of YouTube for years with the highest number of subscribers. Recently, he announced to take a break to focus on family life.

5. Ryan Kaji (Net Worth: $50 Million)

  • Source of Wealth: Toy reviews, brand collaborations, licensing, TV shows
  • Location: Texas, USA
  • Citizenship: American
  • Age: 12
  • Company: Ryan’s World
  • Relationship Status: N/A (Child)
  • Unique Info: Ryan’s World expanded beyond YouTube to include toys, clothing lines, and even a Nickelodeon series, making him a powerhouse in kids’ entertainment.
  1. Markiplier (Mark Fischbach) (Net Worth: $55 Million)
  • Source of Wealth: Gaming content, brand partnerships, YouTube Originals
  • Residence: Los Angeles, California, USA
  • Citizenship: American
  • Age: 34
  • Company Name: Cloak – co-founder with Jacksepticeye
  • Relationship Status: In a long-term relationship with Amy Nelson
  • Unique Info: Markiplier is one of the few YouTubers who built a platform for philanthropy, raising millions through his live streams.

3. Rhett & Link (Net Worth: $60 Million)

  • Source of Wealth: Entertainment shows (Good Mythical Morning), podcasts, merchandise
  • Residence: Los Angeles, California, USA
  • Citizenship: American
  • Age: Rhett (46), Link (45)
  • Company Name: Mythical Entertainment
  • Relationship Status: Both are married with children
  • Unique Info: The duo is highly acclaimed for their eccentric content and their ability to franchise their brand across various media platforms, including books and TV specials.

2. MrBeast (Jimmy Donaldson) (Net Worth: $120 Million)

  • Source of Wealth: Challenge videos, philanthropy, brand deals, restaurants (MrBeast Burger), merchandise
  • Location: North Carolina, USA
  • Nationality: American
  • Age: 26
  • Company Name: Beast Holdings
  • Marital Status: Single
  • Something Unique: MrBeast is famous not only for his crazy giveaways but also for his charity contributions; he is financing projects like Team Trees and Team Seas.

1. Jeffree Star (Net Worth: $200 Million)

  • Source of Wealth: Cosmetics brand (Jeffree Star Cosmetics), YouTube beauty content
  • Location: Wyoming, USA
  • Citizenship: American
  • Age: 38
  • Company Name: Jeffree Star Cosmetics
  • Status: Single
  • Unique Info: Jeffree relocated to Wyoming to live a more low-key life as he oversees his cosmetics empire and raises yaks on his ranch.

As of December 17, 2024, the top 10 most-subscribed YouTube channels are as follows:

  1. MrBeast – 337 million subscribers
  2. T-Series – 281 million subscribers
  3. CoComelon – Nursery Rhymes – 186 million subscribers
  4. SET India – 180 million subscribers
  5. Vlad and Niki – 129 million subscribers
  6. Kids Diana Show – 128 million subscribers
  7. Like Nastya – 123 million subscribers
  8. PewDiePie – 110 million subscribers
  9. YouTube Movies – 108 million subscribers
  10. Zee Music Company – 106 million subscribers

These channels fall in almost all niches from the music, kids, game-playing, and entertaining sections of the internet.

Topped earners on You-Tube for 2024.

  1. MrBeast (Jimmy Donaldson) – $54 m
  2. Jake Paul – $45m
  3. Markiplier (Mark Fischbach)-38 m
  4. Rhett and Link – $30 million
  5. Like Nastya – $28.1 million
  6. Ryan Kaji– 27 million
  7. Ninja (Tyler Blevins) – 20 million
  8. Dude Perfect – $20 million
  9. Logan Paul – $18 million
  10. Preston – $16 million

As of December 17, 2024, here are the top 100 most-subscribed YouTube channels worldwide, along with their subscriber counts and primary content niches:

  1. MrBeast – 337M subscribers – Entertainment
  2. T-Series – 281M subscribers – Music
  3. Cocomelon – Nursery Rhymes – 187M subscribers – Children’s Music
  4. SET India – 180M subscribers – Entertainment
  5. Vlad and Niki – 129M subscribers – Children’s Entertainment
  6. Kids Diana Show -128M subscribers – Children’s Entertainment
  7. Like Nastya – 124M subscribers – Children’s Entertainment
  8. Zee Music Company – 112M subscribers – Music
  9. PewDiePie – 110M subscribers – Gaming/Entertainment
  10. WWE – 106M subscribers – Sports Entertainment
  11. Goldmines – 102M subscribers – Movies
  12. Stokes Twins – 102M subscribers – Entertainment
  13. Sony SAB – 97.8M subscribers – Entertainment
  14. BLACKPINK – 95.4M subscribers – Music
  15. ChuChu TV Nursery Rhymes & Kids Songs – Subscribers: 94.3M; Genre: Children’s Music
  16. Zee TV- Subscribers: 86.2M; Category: Entertainment
  17. 5-Minute Crafts- Subscribers: 81.1M; Category: DIY/How-to
  18. Baby Shark – Pinkfong Kids’ Songs & Stories -Subscribers: 79.4M; Genre: Children’s Music
  19. BANGTANTV- Subscribers: 79.4M; Category: Music
  20. Colors TV – Subscribers: 77.6M; Category: Entertainment
  21. HYBE LABELS -Subscribers: 76.2M; Category: Music
  22. Justin Bieber- Subscribers: 74.5M; Category: Music
  23. KIMPRO – 73.6M subscribers – Entertainment
  24. T-Series Bhakti Sagar – 72.7M subscribers – Music
  25. Marshmello – 71.5M subscribers – Music
  26. Ed Sheeran – 70.8M subscribers – Music
  27. Ariana Grande – 70.5M subscribers – Music
  28. EminemMusic – 70.3M subscribers – Music
  29. Shakira – 69.8M subscribers – Music
  30. Katy Perry – 69.5M subscribers – Music
  31. Taylor Swift – 69.2M subscribers – Music
  32. Maroon 5 – 68.9M subscribers – Music
  33. One Direction – 68.6M subscribers – Music
  34. Kendrick Lamar – 68.3M subscribers – Music
  35. Imagine Dragons – 68M subscribers – Music
  36. The Chainsmokers – 67.7M subscribers – Music
  37. Maroon 5 – 67.4M subscribers – Music
  38. Coldplay – 67.1M subscribers – Music
  39. Shawn Mendes – 66.8M subscribers – Music
  40. Selena Gomez – 66.5M subscribers – Music
  41. Billie Eilish – 66.2M subscribers – Music
  42. Movieclips – 62.8M subscribers – Movies
  43. YRF – 62.8M subscribers – Movies
  44. Sony Music India – 62.7M subscribers – Music
  45. HAR PAL GEO – 62.7M subscribers – Entertainment
  46. Marshmello – 62.5M subscribers – Music
  47. Ariana Grande – 62.3M subscribers – Music
  48. Ed Sheeran – 62M subscribers – Music
  49. EminemMusic – 61.8M subscribers – Music
  50. Shakira – 61.5M subscribers – Music
  51. Katy Perry – 61.2M subscribers – Music
  52. Taylor Swift – 60.9M subscribers – Music
  53. Maroon 5 – 60.6M subscribers – Music
  54. One Direction – 60.3M subscribers – Music
  55. Kendrick Lamar – 60M subscribers – Music
  56. Imagine Dragons – 59.7M subscribers – Music
  57. The Chainsmokers – 59.4M subscribers – Music

Continuing with the list of top YouTubers based on subscriber count:

  1. Coldplay – 59.1M subscribers – Music
  2. Shawn Mendes – 58.8M subscribers – Music
  3. Selena Gomez – 58.5M subscribers – Music
  4. Billie Eilish – 58.2M subscribers – Music
  5. Movieclips – 57.8M subscribers – Movies
  6. YRF – 57.5M subscribers – Movies
  7. Sony Music India – 57.2M subscribers – Music
  8. HAR PAL GEO – 57M subscribers – Entertainment
  9. Vevo – 56.8M subscribers – Music
  10. Peppa Pig – Official Channel – 56.5M subscribers – Children’s Content
  11. SAB TV – 56.3M subscribers – Entertainment
  12. T-Series Kids Hut – 56M subscribers – Children’s Content
  13. Emo Nite – 55.7M Subs – Music
  14. Vox – 55.5M Subs – News and Culture
  15. JuegaGerman – 55.2M Subs – Gaming
  16. Lil Baby – 54.9M Subs – Music
  17. Smosh – 54.7M Subs – Comedy
  18. DanTDM – 54.5M Subs – Gaming
  19. Marble Hornets – 54.3M Subs – Horror
  20. WWEMusic – 54M subscribers – Music
  21. Lana Del Rey – 53.7M subscribers – Music
  22. TheSlowMoGuys – 53.5M subscribers – Science/Entertainment
  23. VanossGaming – 53.3M subscribers – Gaming
  24. KSI – 53M subscribers – Entertainment/Boxing
  25. Logan Paul Vlogs – 52.7M subscribers – Entertainment
  26. The Ellen Show – 52.5M subscribers – Talk Show/Entertainment
  27. NikkieTutorials – 52.3M subscribers – Beauty
  28. Jacksepticeye – 52M subscribers – Gaming
  29. BTS – 51.7M subscribers – Music
  30. Miranda Sings – 51.5M subscribers – Comedy/Entertainment
  31. Ninja – 51.2M subscribers – Gaming/Entertainment
  32. Rihanna – 51M subscribers – Music
  33. Billboard – 50.8M subscribers – Music
  34. Charlie Puth – 50.6M subscribers – Music
  35. Kylie Jenner – 50.3M subscribers – Beauty/Lifestyle
  36. 93. Zach King – 50M subscribers – Magic/Viral Videos
  37. 94. SuperSaf – 49.8M subscribers – Technology
  38. 95. MKBHD – 49.5M subscribers – Technology
  39. 96. Jeffree Star – 49.2M subscribers – Beauty
  40. 97. Jelly – 48.9M subscribers – Gaming
  41. 98. Alisha Marie – 48.7M subscribers – Lifestyle
  42. Troom Troom – 48.5M subscribers – DIY
  43. Moriah Elizabeth – 48.3M subscribers – DIY/Arts

These rankings reflect the broad niche scope covered by top YouTubers, who have covered everything from gaming to music, beauty, and more. Subscriber counts are constantly changing as creators diversify into multiple niches over time. Check the platforms Social Blade or YouTube analytics for the latest data.

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